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Stacked white hotel towels next to a bath sheet and a bathrobe
Guide · Terry

Choosing hotel terry correctly

Four guides for purchasing

GSM, sizes, care and your own mark: the four questions that stand before every terry order, each answered in one guide. Short, with figures from the range and without a detour through the catalogue.

THE GUIDES

Four questions, four answers

Each guide answers one question that buyers ask us before they order terry.

What connects the four guides, weave, dyeing process and range, is on the overview page Terry Towelling for Hotel and Spa.

Guest bathroom

Daily use, daily laundry

  • 400 gsm: dries faster, survives more wash cycles
  • Hand towel 50 × 100, guest towel 40 × 60, soap towel 30 × 30
  • Bath mat 50 × 70 in 650 gsm

Spa & wellness

This is where the weight shows

  • 500 gsm: denser to the touch, absorbs more water
  • Shower towel 70 × 140, bath sheet 100 × 150
  • Bathrobe with shawl collar, 380 or 450 gsm, S to 3XL

Pool & sauna

Large surface, short use

  • Sauna towel 100 × 180 cm, in both weights
  • Bath sheet 100 × 150 as the second size
  • White stays boil-washable, dark grey hides tanning lotion
WEIGHT

What the number tells you, and what it doesn't

Weight in grams per square metre describes the density of the terry pile, not the quality of the cotton. A 500 gsm towel feels fuller and takes up more water. In return it needs longer to dry and puts more load on the laundry.

Two stacks of white hotel towels side by side, the right one visibly denser and taller

We carry both classes across the range. The premium for 500 gsm runs between 18 and 25 percent, around one fifth on average:

ItemSizeExtra for 500 gsm
Soap towel30 × 30 cm+19 %
Guest towel40 × 60 cm+20 %
Hand towel50 × 100 cm+25 %
Shower towel70 × 140 cm+18 %
Bath sheet100 × 150 cm+23 %
Sauna towel100 × 180 cm+22 %

Per piece, white.

Two items sit in a class of their own. The bath mat comes in 650 and 700 gsm, because it has to absorb water and stay in place. The bathrobe with shawl collar comes in 380 and 450 gsm, sizes S to 3XL.

The honest recommendation: 400 gsm in the guest bathroom, 500 gsm where the guest takes their time. Mixing both means running two stock lines, worth it only with a clearly separate wellness area.

In detail: choosing the gsm →

QUANTITY

You order by the carton, not by the piece

Carton size decides how finely an order can be timed. It depends on the weight: heavier goods, fewer pieces per carton.

Opened shipping box filled with neatly folded white hotel towels in the linen store
ItemSizePieces per carton, 400 gsmPieces per carton, 500 gsm
Soap towel30 × 30 cm350300
Guest towel40 × 60 cm180150
Hand towel50 × 100 cm7560
Shower towel70 × 140 cm4040
Bath sheet100 × 150 cm2520
Sauna towel100 × 180 cm2020
Bath mat50 × 70 cm60 (650)80 (700)
BathrobeS, 3XL1212

What one room needs

A complete set for a double room:

ItemPieces
Shower towel 70 × 1402
Hand towel 50 × 1002
Bath mat 50 × 701
Guest towel 40 × 602
Soap towel 30 × 302
One set9

In 500 gsm a set costs around 20 percent more.

How many sets a property needs to hold depends on the changing rhythm and the laundry. That calculation is in Sizes and consumption.

THE RANGE

The range at a glance

Two towel lines, one bath mat, one bathrobe with shawl collar. Before the GSM comes into play, three features decide: the weave, the yarn with the hem, and the colour.

Weave: single-ply or two-ply terry

Both are terry, both have loops, and in operation they behave differently. Single-ply terry is made from single yarn that is compacted after weaving. It is soft, voluminous and very absorbent, our recommendation for the guest area. Two-ply terry consists of two or more twisted threads. It is denser, smoother and keeps its shape better, our recommendation for pool and fitness. The short rule: single-ply terry where the guest touches the towel, two-ply terry where it goes through the laundry every day.

Yarn and hem

Our terry is 100 per cent cotton, ring-spun and double-stitched. Ring-spun cotton gives a more even, firmer loop than open-end yarn, sheds less lint and keeps its structure over more washes. The double-stitched hem separates hotel goods from household goods. If the hem tears, the towel is lost, even when the pile is still good.

Colour

White is the standard because it can be treated with chlorine bleach, and dark grey is available. With coloured goods the dyeing process decides. Reactive-dyed goods are wash-fast and suit rooms and restaurant. Vat-dyed goods (indanthrene) resist chlorine and light far better and suit pool, sauna and spa.

Place of useRecommendation
Standard roomsingle-ply terry, 400 GSM, coloured goods reactive-dyed
Suite and wellnesssingle-ply terry, 500 GSM
Pool and fitnesstwo-ply terry, coloured goods vat-dyed
Saunasauna sheet 100 × 180 cm, coloured goods vat-dyed

An honest word: Terry shrinks in the first wash, by up to fifteen per cent depending on the quality. Allow for that with holders and shelves beforehand, not afterwards.

THE ROUTE

The route to the order in four steps

Four decisions in this order, and the order is set.

1. Define the place of use

Guest bathroom, wellness or pool: weave, GSM and dyeing depend on it. It pays not to use the same quality throughout the property. Lay the lighter and the heavier line side by side and you will not see the difference at once, but you feel it after the shower.

2. Determine sizes and set

Per guest you allow one bath towel, one or two hand towels and one face cloth, and one bath mat per bathroom. The guest towel belongs in the guest toilet and the second bathroom, the bath sheet in suite and wellness, the sauna sheet on the lounger.

3. Work out sets and cartons

With an in-house laundry or one that delivers daily, three rotations are enough; with laundry sent out it is four. The calculator at the end of this page turns that into pieces and cartons, and the reasoning behind it is in the guide Sizes and consumption.

4. Settle the logo and order

Your logo comes as embroidery or woven into the border, and the differences are explained in the guide Embroidery and woven logo. Special sizes and house colours are made to your specification. From two cartons we deliver carriage paid; countries and exceptions are listed in the delivery information. In the portal you see all stock in real time.

FAQ

Frequent questions

Short answers, with figures from our range.

Which weight for a city hotel?+

400 gsm. The towels dry faster, survive more wash cycles and tie up less capital. 500 gsm pays off where the guest stays longer: wellness, suites, resorts.

How much more does a hand towel cost in 500 gsm?+

A 50 × 100 cm hand towel costs around 25 percent more in 500 gsm than in 400 gsm. It is ordered by the carton, 75 and 60 pieces respectively. The product page in the shop shows the current price.

Is terry available in colours other than white?+

Yes, in dark grey: guest towel 30 × 50, face towel 50 × 60, hand towel 50 × 100 and bath sheet 100 × 150, each in 400 gsm. White stays boil-washable, dark grey hides make-up and tanning lotion.

Can I get towels with our logo?+

Yes, in two ways. Embroidery is applied to the finished towel and works from small quantities. A woven logo is created on the loom, belongs to the fabric and lasts as long as the towel, it requires the full production run. Both in Embroidery and woven logo.

What is the smallest order?+

It depends on the item, because goods are produced rather than shipped from stock. Examples: bath sheet from 500 pieces, hand towel from 1,050, soap towel from 1,050, bathrobe from 108.

Does 500 gsm wash worse than 400?+

Not worse, but more demanding. More material means longer drying and more weight per drum load. What really determines service life is in Laundry care.

CALCULATOR

Calculating your demand directly

Enter rooms, par levels and weight, the calculator returns pieces and cartons.

Set per double room · par levels depending on in-house or external laundry

2,100Pieces in total
30Cartons

White. Cartons rounded up per size. Sauna sheets, bath sheets and guest towels for wellness come on top separately.

Terry for your property?

Number of rooms, change rhythm and laundry are enough for a sound recommendation.