Embroidery or woven-in:
the hotel logo on terry
A towel with the mark of the house is the piece of equipment the guest picks up most often. Two ways lead there: embroidery on the towel and weaving into the border. They differ in effect, in service life and in the quantity from which they pay off.
Embroidery and woven-in logo compared
Both put your mark on the goods, both are made to your artwork. The decision follows three questions: how visible should it be, how many pieces do you order, and how long should the mark last?
Embroidery
- Yarn is stitched onto the finished towel
- Visible, with a tangible relief
- Makes sense from small quantities
- On the chest of the bathrobe
Woven-in
- The mark is worked into the border during weaving
- Looks more restrained
- Lasts as long as the towel itself
- Made to order at the same mill as the stock goods
Both to your artwork
- Logo or lettering from your file
- On towels and bathrobes
- On white goods or in your house colour
- Quantity and date decide the way
When embroidery, when woven-in
The question is rarely which is prettier, but which fits the house, the quantity and the laundry.
Embroidery: visible and quickly in the house
With embroidery the mark is worked onto the finished towel with yarn. It is more visible than the woven version, has a tangible relief and makes sense from small quantities, because the towel itself remains a stock item and only the finishing is added. On the bathrobe it sits on the chest, where the guest sees it when putting the robe on. That is the way for a house that starts with a few robes or a small series.
Woven-in: part of the fabric
With the woven version the mark is worked into the border during weaving. It does not lie on the towel, it is the towel. That is why it lasts as long as the fabric itself, survives the same washes as the pile and looks more restrained, as a pattern in the border rather than an attachment. Because it has to be woven, the woven version is made to order. It goes to the same weaving mill as the stock goods, and quantity and date decide the way.
What the laundry says
Both methods run through the commercial laundry. The woven version has the advantage that nothing lies on the towel that could abrade. For embroidery the same rule applies as for the hem: do not overload the drum, and the yarn stays where it belongs. Washing follows the same rules as for unfinished goods, white at 95 degrees, coloured according to the dyeing process.
Colour, size and gsm to specification
The mark is one part of the made-to-order run, not the whole of it. Whoever orders to specification anyway sets gsm, size and colour at the same time: light towels for the gym, heavy qualities for the suite, sauna kilt or beach towel in special sizes, reactive or vat dyed in the house colour. The mark is then added as a woven version, and the whole range comes from one source.
Rule of thumb: Small quantity, quick start, visible mark: embroidery. Large quantity, calm appearance, as long as the towel: woven-in.
How your mark gets onto the goods
Four steps from artwork to delivery.
1. Send the artwork
Logo or lettering as a file, plus whether it goes on towels, bathrobes or both. From the artwork follows whether the mark is executed as embroidery or woven into the border, and how large it makes sense.
2. Define the goods
GSM, size and colour from the stock range or to specification. For embroidery the stock goods are enough, for the woven version weaving is needed. Tell us what you have in mind and we will cost it properly, instead of naming a figure that does not fit your property.
3. Check the effect
Before the series you see how the mark works on the goods: size, position, contrast. Check it not only on the table but in the bathroom and in the light, that is where it is decided whether it fits the house.
4. Deliver and reorder
Personalised goods have a longer lead time than stock goods, the woven version more than embroidery. Plan the first fit-out with par levels and loss, and set a minimum stock at which you reorder, so that the mark does not become a gap on the shelf.
What gsm, weave and dyeing process mean for the finished goods is on the overview page Terry Towelling for Hotel and Spa.
Frequent questions about embroidery and woven-in logos
What buyers want to know before their first personalised order.
Your mark on towel and robe?
Send us artwork, quantity and the pieces in question. We tell you which way fits and cost it.
